Why Outsource Social Media?

Tags : B2B MarketingSocial MediaSocial Media Marketing

I’m hearing a repetitive theme from organisations I’m meeting with lately. It goes something along the lines of: “We know we need to have a Social Media presence to engage our target market/s, so we went ahead, assigning the task to the staff member who was the most available, enthusiastic, knowledgeable or youthful (they must

Five Simple Steps to Social Media Nirvana

I was recently honored to be asked to share some thoughts on Social Media for an organisation called Governance Matters – an Adelaide based,  recognised world leader in providing a range of consulting services in the governance domain. There was lots to cover, so we ended up with two BLOGS! Here’s part two:  Hi, Talia Hagon here again, to conclude our

When it Comes to Social Media, the Greatest Risk is….

I was recently honored to be asked to share some thoughts on Social Media for an organisation called Governance Matters – an Adelaide based,  recognised world leader in providing a range of consulting services in the governance domain. There was lots to cover, so we ended up with two BLOGS! Here’s the first for you to enjoy: Social media – two

B2B Social Media Marketing Report

Tags : B2B MarketingSocial Media

A new report on current trends in Social Media for B2B organisations from Regalix has found that Twitter is the favoured social media platform for 93% of companies for business marketing, with LinkedIn coming a close second with 91%. What does this mean for your business?  Well, if you are a B2B organisation, whatever your Social Media objectives,

Which Social Media Channel/s Are Best For Your Business?

I’m asked regularly (and increasingly in recent months), which Social Media channel/s represent the ‘new’ and ’emerging’ channels of choice for consumers. The release of the Australian Social Media statistics for May essentially show more of the same for the most part. In other words, putting aside the significant growth on Instagram (32% in the